22-11-2019

BA Department Academic Week 2014: Embracing the world of E

31-12-2014

Honorable guests on 20th October (from left to right): Prof. Dr. Dr.h.c Yeung Wing Kay, David, Distinguished Research Professor and Head of Department, Dr. Szeto Wing Fu, Ricky, Administrative Head of the Department and Associate Professor, Mr. Jeffrey Phoenix Hui, Vice Chairperson at Hong Kong Institute of Marketing, Mr. Kenneth Yu, Founder of SENSE Training House, Mr. Alvin Lam, Founder and Group CEO of PacificLink iMedia Group and Ms. Stella So, Associate Dean and Director of undergraduate studies in CUHK Business School

The Department of Business Administration holds the annual Academic Week with the aim of facilitating students to have better understanding of the development and changes in the business environment. In the “Academic Week 2014”, the Department invited prominent business leaders, professional authorities and social elites to share their precious experience and ideas about the knowledge of E-Business in HK and greater China.

The “2014 Academic Week” began with a simple and meaningful ceremony on 20thOctober. The theme of this year: “Embracing the world of E – Business: Everywhere Everyone and Everything” with the aim in exploring the key importance, market potential and the application of latest technology in E – Business. Functions of Business Administration include E-Marketing, product innovation through the application in social media in HK and greater China. With the emphasis in particular with the speed development in E-Media platforms such as Facebook, Taobao of Alibaba, Instagram and eBay, local marketers are getting very active to match with the substantial development. Featured eleven keynote speeches which were all wonderful and listed as follow:

-   Opening: Embracing the world of E – Business: Everywhere Everyone and Everything

-       Wheels of Big Data

-       Brand Ambassador

-       Could a big city accommodate a small shop?

-       Time for media

-       The stage of Internet

-       Linkage of martial art and life

-       New World Exploration

-       Wind‧Love‧Picture

-       Taste of life

-       Wine tasting Workshop

In the “2014 Academic Week”, 19 prominent guests from various professional sectors, including business and education were invited as speakers of seminars. They are:

-       Mr. Jeffrey Phoenix Hui, Vice Chairperson at Hong Kong Institute of Marketing

-       Mr. Kenneth Yu, Founder of SENSE Training House

-       Mr. Alvin Lam, Founder and Group CEO of PacificLink iMedia Group

-       Ms. Stella So, Associate Dean and Director of undergraduate studies in CUHK Business School

-       Mr. Teddy Liu, General Manager of Corporate and Talent Development of New World Development Company Limited

-       Mr. Matthew Chan, Assistant General Manager, Digital Marketing and CRM ofK11Concepts Limited

-       Ms. Sharon Fung, Program Executive of Intrinsic – for students and youth

-       Ms. Cheyenne Chan, Founder of FurBe Pet Shop

-       Professor Timon Du, professor of Decision Sciences and Managerial Economics at the Faculty of Business Administration in the Chinese University of Hong Kong

-       Mr. Daniel Chan, President of Institute of Supply Management, Pearl River Delta

-       Mr. Ken Fong, the Founding Chairman of the Hong Kong Retail Technology Industry Association (RTIA)

-       Ms. Kady Fung, Founder of 138mall

-       Mr. Raymond Li, Founder of Jouir La Vie

-       Mr. K. M. Yim, Founder and CEO of Write4U.hk

-       Mr. Ray Chan, Honarary Senior Fellow of The Chinese Institute of Certified Financial Planners

-       Mr. Ricky Tam, Martial Art teacher

-       Mr. Ronald Mok, Sessional Lecturer of Department of Business Administration in Hong Kong Shue Yan University

-       Mr. Clement So, CEO of Access Kingdom Ltd.

-       Mr. H. M. Chan (司徒夾帶), Creative director of UMOVIE

The “2014 Academic Week” received a large number of positive responses from students. Students took this precious opportunity to communicate with guests through interactive sharing and reflections, which they have been enriched. Guest speakers encouraged students to be perseverant and creative, hold an agile mobility, and pay close attention to market dynamics. To tackle the ever-changing business and economic environment, students were encouraged to expand the horizons of views and enhance individual competitiveness to make sure that we can bravely go upstream in the torrents and thus being outstanding.

The weeklong “2014 Academic Week” has already successfully has its closing ceremony on 24thOctober 2014.

Keynote speakers on 20th October (from left to right): Mr. Jeffrey Phoenix Hui, Vice Chairperson at Hong Kong Institute of Marketing, Mr. Kenneth Yu, Founder of SENSE Training House, Mr. Alvin Lam, Founder and Group CEO of PacificLink iMedia Group and Ms. Stella So, Associate Dean and Director of undergraduate studies in CUHK Business School

Source: November Issue 2014

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